The Zandis

• Create the whole online presence in order to get clients for property management services.
• Create and execute the Online Marketing Strategy in order to maximise the visibility

• Rank number 1 on Google Search Results for "airbnb management tel aviv".
• Google PageSpeed score: 84% Desktop, 59% Mobile

I took the following steps and activities:

Branding

1. Logo creation
2. Font definition
3. Color Palette definition

Information Architecture and Content Development

1. Structure the content needed or the website: Services, Case Studies, Company Story, Contacts
2. Develop the content for each page

Website Creation

1. Homepage
2. Services
3. Case Studies
4. Case Study detail page
5. FAQs
6. Pricing
7. Refer a Host page and form
8. Company Story
9. Contact page
10. Lead generation form
11. Mobile optimisation for: Mobile Portrait, Mobile Landscape, Tablet
12. Live chat

Legal

• Host Terms and Conditions creation
• Refer a Host Terms creation
• Cookie Policy creation
• Privacy Policy creation

Google SEO Optimisation of the Website

1. Optimisation of meta tags
2. Optimisation of textual content
3. Optimisation of images
4. Optimisation of internal linking

Local Business presence optimisation

1. Set up and optimise Google Business listing for Google SERP and Google Maps
2. Facebook Page optimisation
3. Instagram optimisations
4. Apple maps submission
5. LinkedIn optimisation

Facebook Ads

1. Set up of the Facebook Ads campaign
2. Optimisation of the campaign

Tools set up

1. Google Tag Manager
2. Google Analytics
3. Facebook Pixel
4. Facebook Conversion Tracking
5. Hotjar
6. Crisp live chat