Athens Tour Guide
Local tour guide in Greece
Mission
Sell private tours in Greece on the Web
Objectives
- Create the whole online presence in order to get clients for private tours in Greece.
- Create and execute the Online Marketing Strategy in order to maximise the visibility
Results
- Ranked number 4 on Google Search Results for the extremely difficult keyword "athens tour guide".
- Google PageSpeed score: 96% Desktop, 66% Mobile
Screenshots
Execution
I took the following steps and activities:
Branding
- Logo design
- Color Palette definition
Information Architecture and Content Development
- Structure the content needed or the website: Tours, About Me, Contacts
- Develop the content for each page
Website Creation
- Homepage
- Tour Pages
- Contact Page
- Livechat
- Standard conversion rate optimisation techniques: Inclusion of Tripadvisor badges, inclusion of reviews
- Mobile optimisation for: Mobile Portrait, Mobile Landscape, Tablet
Google SEO Optimisation of the Website
- Optimisation of meta tags
- Optimisation of textual content
- Optimisation of images
- Optimisation of internal linking
Local Business presence optimisation
- Set up and optimise Google Business listing for Google SERP and Google Maps
- Facebook Page optimisation
- Instagram optimisations
- Apple maps submission
Google Ads
- Set up of the Google Ads campaign
- Optimisation of the campaign
Tools set up
- Google Tag Manager
- Google Analytics
- Facebook Pixel
- Facebook Conversion Tracking
- Crisp Livechat
What they say about me
While he has a lot of stakeholders to manage, he does his best to try to continue providing improvements that impact the most teams. The quality of Nicolas's solutions is top-notch. He really takes time to understand the root issues and aligns on a problem statement.
LinkedIn reviewNicolas is a deep connoisseur of Web Apps and User Experience. I believe his professional contribution is decisive to bring success to an App or Web Marketing project.
LinkedIn reviewNicolas is easily one of the best product managers that I had a chance to work with. He's really on top of things, has high organizational skills and is able to coordinate and orchestrate a complex product at Deel, and does so with grace.
LinkedIn review
