Biologique Recherche
Luxury brand spa in Switzerland
Mission
Sell luxury spa treatments in Geneve, Switzerland
Objectives
- Create the whole online presence in order to get clients for luxury spa treatments.
- Create and execute the Online Marketing Strategy in order to maximise the visibility
Results
- Google first page ownership with ranking of positions 1 to 4 on Google Search Results for "biologique recherche geneva"
- Google first page ownership with ranking of positions 1 to 3 on Google Search Results for "biologique recherche switzerland".
- Google PageSpeed score: 88% Desktop, 47% Mobile
Screenshots
Execution
I took the following steps and activities:
Branding
- Font definition
- Color Palette definition
Information Architecture and Content Development
- Structure the content needed or the website: Treatments, Technologies, Contacts
- Develop the content for each page
Website Creation
- Homepage
- Treatments
- Treatment detail page
- Technologies
- Gift Card purchase
- Booking system for booking the Treatments
- Custom e-commerce creation for the sale of Gift Cards
- Mobile optimisation for: Mobile Portrait, Mobile Landscape, Tablet
- Translation of the website in French and Russian with consequent optimisation for Google SEO
Google SEO Optimisation of the Website
- Optimisation of meta tags
- Optimisation of textual content
- Optimisation of images
- Optimisation of internal linking
Local Business presence optimisation
- Set up and optimise Google Business listing for Google SERP and Google Maps
- Facebook Page optimisation
- Instagram optimisations
- Apple maps submission
- Twitter creation and optimisation
- Pinterest creation and optimisation
Facebook Ads
- Set up of the Facebook Ads campaign
- Optimisation of the campaign
Google Ads
- Set up of the Google Ads campaign
- Optimisation of the campaign
Tools set up
- Google Tag Manager
- Google Analytics
- Facebook Pixel
- Facebook Conversion Tracking
- Stripe credit card payments
- Paypal payment integration
- Hotjar
What they say about me
While he has a lot of stakeholders to manage, he does his best to try to continue providing improvements that impact the most teams. The quality of Nicolas's solutions is top-notch. He really takes time to understand the root issues and aligns on a problem statement.
LinkedIn reviewNicolas is a deep connoisseur of Web Apps and User Experience. I believe his professional contribution is decisive to bring success to an App or Web Marketing project.
LinkedIn reviewNicolas is easily one of the best product managers that I had a chance to work with. He's really on top of things, has high organizational skills and is able to coordinate and orchestrate a complex product at Deel, and does so with grace.
LinkedIn review
