Biologique Recherche

• Create the whole online presence in order to get clients for luxury spa treatments.
• Create and execute the Online Marketing Strategy in order to maximise the visibility

• Google first page ownership with ranking of positions 1 to 4 on Google Search Results for "biologique recherche geneva"
• Google first page ownership with ranking of positions 1 to 3 on Google Search Results for "biologique recherche switzerland".
• Google PageSpeed score: 88% Desktop, 47% Mobile

I took the following steps and activities:

Branding

1. Font definition
2. Color Palette definition

Information Architecture and Content Development

1. Structure the content needed or the website: Treatments, Technologies, Contacts
2. Develop the content for each page

Website Creation

1. Homepage
2. Treatments
3. Treatment detail page
4. Technologies
5. Gift Card purchase
6. Booking system for booking the Treatments
7. Custom e-commerce creation for the sale of Gift Cards
8. Mobile optimisation for: Mobile Portrait, Mobile Landscape, Tablet
9. Translation of the website in French and Russian with consequent optimisation for Google SEO

Google SEO Optimisation of the Website

1. Optimisation of meta tags
2. Optimisation of textual content
3. Optimisation of images
4. Optimisation of internal linking

Local Business presence optimisation

1. Set up and optimise Google Business listing for Google SERP and Google Maps
2. Facebook Page optimisation
3. Instagram optimisations
4. Apple maps submission
5. Twitter creation and optimisation
6. Pinterest creation and optimisation

Facebook Ads

1. Set up of the Facebook Ads campaign
2. Optimisation of the campaign

Google Ads

1. Set up of the Google Ads campaign
2. Optimisation of the campaign

Tools set up

1. Google Tag Manager
2. Google Analytics
3. Facebook Pixel
4. Facebook Conversion Tracking
5. Stripe credit card payments
6. Paypal payment integration
7. Hotjar