Micol Zanzuri

• Create the whole online presence in order to get clients for interior design services.
• Create and execute the Online Marketing Strategy in order to maximise the visibility

• Google PageSpeed score: 92% Desktop, 66% Mobile
• In progress: SEO optimisation

I took the following steps and activities:

Branding

1. Logo creation
2. Font definition
3. Color Palette definition

Information Architecture and Content Development

1. Structure the content needed or the website: Services, Portfolio, Bio, Contacts
2. Develop the content for each page

Website Creation

1. Homepage
2. Services
3. Portfolio page
4. Portfolio detail page
5. Bio
6. Contact page
7. Mobile optimisation for: Mobile Portrait, Mobile Landscape, Tablet
8. WhatsApp button
9. Basic Conversion Rate Optimisation: past client review, past media features logos
10. Automatic call booking from the website

Google SEO Optimisation of the Website

1. Optimisation of meta tags
2. Optimisation of textual content
3. Optimisation of images
4. Optimisation of internal linking
5. Generate inbound links from directories and other high authority websites

Local Business presence optimisation

1. Set up and optimise Google Business listing for Google SERP and Google Maps
2. Facebook Page optimisation
3. Instagram optimisations
4. Apple maps submission
5. Youtube optimisation

Facebook Ads

1. Set up of the Facebook Ads lead generation campaign
2. Optimisation of the campaign

Tools set up

1. Google Tag Manager
2. Google Analytics
3. Facebook Pixel
4. Facebook Conversion Tracking
5. Hotjar
6. Calendly
7. Cloudflare