Definition: Sell more stuff to more people for more money more often. —Clark Parker
Why study for this certification? If your product will be marketed mostly on the web, you have to have a basic Search Engine Optimisation knowledge. For 2 reasons:
Why study for this certification? Google Adwords is an advertising product that allows you put ads on Google. It is the world leader in Demand Harvesting advertising. In plain words, gives the ability to have exposure when the user is looking to buy something, Google. In my opinion is very important to know how Google AdWords works even though it is not you main advertising channel, because all the other advertising channels can be benchmarked to Google Adwords and because all other advertising Channel have a price structure that is somehow comparable to Google Adwords.