Definition: A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. —Wikipedia
Why study this presentation? Business Plans are usually very long documents that nobody reads. The Business Model Canvas is a technique to summarize a business plan on 1 page.
Why study this article? If you want to understand what a typical Venture Capital firm wants from a Business Plan presentation. This article is very interesting because Venture Capital have to analyze hundreds, if not thousands, of Business Plans and here Sequoia explains what are the essential part they need to figure out what the business does. If your business is not in a startup phase, it is still useful for internal management approval.
Why use this tool? The easiest way to create, share and collaborate on the Business Model Canvas.