# Athens Tour Guide Freelance Project - Nicolas Nemni

> Freelance web project by Nicolas Nemni for an Athens tour guide: a website built to sell private tours in Greece online.

URL: https://www.nclx.io/project/private-tours-website

# Athens Tour Guide

## Local tour guide in Greece

### Mission

Sell private tours in Greece on the Web

### Objectives

- Create the whole online presence in order to get clients for private tours in Greece.

- Create and execute the Online Marketing Strategy in order to maximise the visibility

### Results

- Ranked number 4 on Google Search Results for the extremely difficult keyword "athens tour guide".

- Google PageSpeed score: 96% Desktop, 66% Mobile

### Screenshots

### Execution

I took the following steps and activities:

Branding

- Logo design

- Color Palette definition

Information Architecture and Content Development

- Structure the content needed or the website: Tours, About Me, Contacts

- Develop the content for each page

Website Creation

- Homepage

- Tour Pages

- Contact Page

- Livechat

- Standard conversion rate optimisation techniques: Inclusion of Tripadvisor badges, inclusion of reviews

- Mobile optimisation for: Mobile Portrait, Mobile Landscape, Tablet

Google SEO Optimisation of the Website

- Optimisation of meta tags

- Optimisation of textual content

- Optimisation of images

- Optimisation of internal linking

Local Business presence optimisation

- Set up and optimise Google Business listing for Google SERP and Google Maps

- Facebook Page optimisation

- Instagram optimisations

- Apple maps submission

Google Ads

- Set up of the Google Ads campaign

- Optimisation of the campaign

Tools set up

- Google Tag Manager

- Google Analytics

- Facebook Pixel

- Facebook Conversion Tracking

- Crisp Livechat

## What they say about me

While he has a lot of stakeholders to manage, he does his best to try to continue providing improvements that impact the most teams. The quality of Nicolas's solutions is top-notch. He really takes time to understand the root issues and aligns on a problem statement.

Nicolas is a deep connoisseur of Web Apps and User Experience. I believe his professional contribution is decisive to bring success to an App or Web Marketing project.

Nicolas is easily one of the best product managers that I had a chance to work with. He's really on top of things, has high organizational skills and is able to coordinate and orchestrate a complex product at Deel, and does so with grace.

- [Read all my LinkedIn Recommendations](https://www.linkedin.com/in/nemni/details/recommendations/?detailScreenTabIndex=0)

- [readers](https://www.nclx.io/newsletter)

## Other freelancing Projects

- [Interior designer website](https://www.nclx.io/project/interior-designer-website)

- [Micol Zanzuri](https://www.nclx.io/project/interior-designer-website)

## Micol Zanzuri

### Interior designer in Tel Aviv

- [Property management website](https://www.nclx.io/project/property-management-website)

- [The Zandis](https://www.nclx.io/project/property-management-website)

## The Zandis

### Property management service in Israel

- [Luxury spa website](https://www.nclx.io/project/luxury-spa-website)

- [Biologique Recherche](https://www.nclx.io/project/luxury-spa-website)

## Biologique Recherche

### Luxury brand spa in Switzerland

## Hi, I'm Nicolas :)

### My passion is to craft Digital Products.

- [About me](https://www.nclx.io/)

- [Contact](https://www.nclx.io/contact)